Studio film

About the Studio

Design Aesthetics •3D Innovation •Technical Excellence •Fabric Engineering •Merchandising Strategy

Blending creative vision with technical precision.

From consumer insights and market trends to innovative construction and merchandising strategies — every design is developed to drive performance and business success.

Diana Cuervo portrait

— Biography

I am Diana Cuervo.

Since I was 15 years old, I have worked in the apparel industry in Medellín, Colombia. I started in manufacturing and later became a designer, product developer, and sourcing specialist.

I wanted to learn English and get a formal education, so I moved to the United States. I studied at Colorado State University, focusing on Apparel and Merchandising with a concentration in Product Development. I learned from strong companies in the USA and gained important international experience.

Today, I use my Colombian roots, my many years of hands-on experience, and my professional training to create beautiful and functional apparel products.

— Her Story

A career without borders.

Medellín to Colorado. The manufacturing floor to global brands. Every chapter rebuilt on her own terms — and the next one is still open.

Diana Cuervo: A Career Without Borders.

Born in Medellín, Colombia, a city known for its apparel industry, Diana Cuervo started her career in fashion. She worked on the manufacturing floor first, then moved into product development for American and European brands. She knew the work. She wanted more.

In 2010 she moved to the United States to improve her English and study apparel and product development at Colorado State University. College was not the usual path. She was in her thirties, raising a teenage child, working full time, and still showing up to class. Most people her age had already finished school and settled into what society expected. Diana chose a harder road and kept walking it.

Her years in the United States took her through companies many people know — Dyson, Kellogg's, Macy's, and Gap. Later she left fashion behind and stepped into marketing, sales, and technology. Roles connected to Coca-Cola, Microsoft's Latin American business, and Paysafe followed. Different industries. Different rules. She learned them all.

Her path also included a race-discrimination legal dispute with Amazon. That chapter forced an uncomfortable question into the open: is the workplace truly fair, or does it only look fair until someone challenges it? Even if public information about the case is later revealed or debated, the story itself remains. It stands as a clear note for any large company: unfair practices leave a mark, and people will remember. Corporations may want to think twice before repeating the same patterns.

Diana also explored real estate in both Colombia and the United States. One country brought its own complications and fewer clear rules. The other had a rule for almost everything. Both taught her something new.

Diana's story is not a neat list of jobs. It is proof of how strong a person can be when she refuses to stay in one place. She learned another language as an adult. She went back to college while raising a teenager. She moved countries looking for a real chance. She left one industry and built a place in others. She took hard hits and still started over. She chose to be a single mother instead of marrying just to meet society's checklist. And even when life was difficult, she kept a clear purpose.

Her next chapter is still open. She has never mistaken where she is for where she must remain. She treats a career the same way she treats her life — as something she can rebuild, on her own terms, whenever she needs to.

The questions her life raises are simple. Many people ask them quietly and then look away:

  • Can you learn another language when you are already grown?
  • Can you go back to college in your thirties while raising a teenager?
  • Can you move to another country looking for a real chance?
  • Can you leave one industry and start over in another?
  • Can you take a hard hit and still begin again?
  • Can you choose to be a single mother instead of marrying just to meet society's expectations?
  • And when life is difficult, can you still help others and keep a clear purpose?

Diana's answer has been yes — more than once, in her own way.

After the film

A process built for performance, precision, and business clarity.

My studio approach connects consumer relevance, visual storytelling, technical rigor, and merchandising logic so product feels elevated on the body and strong in the line plan.

  1. 01

    Consumer Needs

    Every line begins with the athlete and the opportunity: who she is, how she moves, what she needs, and where product can solve with clarity and intent.

  2. 02

    Market Research

    Trend mapping, competitive review, price architecture, and material scouting shape a seasonal point of view that is both elevated and commercially grounded.

  3. 03

    Design Direction

    Silhouettes, prints, proportion, and color are developed as a cohesive system — balancing strong visual identity with functionality, brand relevance, and desirability.

  4. 04

    Technical Development

    3D modeling, Optitex pattern logic, fabric simulation, technical packs, construction details, and fit strategy refine the product before sampling and production.

  5. 05

    Merchandising Strategy

    The final edit protects margin, assortment balance, productivity, and line clarity so each design performs creatively, technically, and commercially.

Studio montage frames

Color, motion, construction.

Asymmetrical tennis dress and jacket technical design pack with fabric layers, colorways, and 3D realistic views.
Dress & jacket pack
Asymmetrical tennis dress board featuring technical flats, material callouts, and realistic 3D renders.
Dress system
Asymmetrical one-sleeve tennis top board with removable sleeve concept and colorful technical design details.
Convertible top
High performance tennis top board showing power mapping, print development, and technical details.
Power mapping
Transformable long-to-short tennis skirt technical design pack with construction, fit, and motion views.
Adaptive skirt
Asymmetric performance tennis pant board with technical drawings, 3D views, and fabric specs.
Technical pant
Lift tech performance short board with shaping system, material details, and realistic views.
Lift short
Four-layer performance tennis skirt technical pack with fabric layer properties and fit details.
Layer system

Studio positioning

Luxury sportswear thinking with deep technical execution.

I build products that can move from concept to commercialization with conviction — using design language, 3D tools, technical development, fabric knowledge, and merchandising strategy as one connected system.

View the portfolio