— Process
From insight
to garment.
A six-stage methodology that moves seamlessly between creative intuition and engineering rigor — built to deliver product that performs commercially and on the body.
- 01
Research & Insight
Consumer immersion, trend mapping, competitive landscape, and material scouting feed an evidence-led brief.
- 02
Concept & Line Architecture
Seasonal stories defined as commercial line plans — silhouettes, fabric stories, price ladders, and margin targets.
- 03
3D Development
Garments built in Blender, Maya, and Optitex with bespoke PBR materials — iterating fit, drape, and detail before any sample.
- 04
Engineering & Pattern
Patterns optimised for cut efficiency, performance zoning, and bonded or knit construction logic.
- 05
Sampling & Validation
Physical prototypes confirm digital intent. Movement, wear, and wash trials validate engineering decisions.
- 06
Production & Margin
Cross-functional handoff with operations, merchandising, and sourcing — protecting both creative integrity and productivity.
Cycle Time
30%
Reduction with 3D-first development
Sample Rounds
−2
Fewer physical prototypes per style
Margin Lift
+8pts
Average on engineered programs